Help needed October 16 2017, 0 Comments

We are hiring:

  • Lingerie Design Intern or Assistant

To prepare our new collection we are currently looking for help designing and developing our new styles. If you are creative, eager to learn with a positive working attitude, please send us your CV. Extra benefit if you like sewing.

Working hours are flexible (part-time, internship, contract)

  • Fashion Marketing Intern or Assistant

To promote our new shop opening in Soho and our collection on different marketing channels including e-commerce we need your help for digital marketing campaigns and photo shootings. You are proactive and passionate about fashion or lingerie? Then please send us your CV.

Chinese and English required.

Working hours are flexible (internship, contract, freelancer, side job)

  • Seamstress - Sample Sewing

To prepare our new collection we are currently looking for an experienced seamstress. If you work accurate, self motivated, with an eye for details, then please send your CV. Experience in sewing lingerie, beachwear or elastic materials would be great, but is not required.

Working hours are flexible (part-time or freelancer)

Job Type: Permanent

fishbelly moved back to SOHO: 47 Hollywood Road 1/F, Central HK August 24 2017, 0 Comments

Exciting news: Following the demands of our dear valued customers and friends of fishbelly, we move back to Soho! Same building, same floor. Please visit our new store and see how we design and develop the prototypes of our beautiful lingerie collections and ask for tailor-made options.

Opening hours: Monday to Saturday 12:00 to 19:30, Sunday optional. We are looking forward to welcome you soon. 

fishbelly Ltd. 47 Hollywood Road, 1/F, Soho, Central, Hong Kong

(= opposite of Marks & Spencer Food and Pure Fitness, just across the escalator)

Erotic Chinese Garden December 13 2016, 0 Comments

The trend agency Concept Paris just released the new hot lingerie tendencies for Spring/Summer 2018. The new inspiration for boudoir lingerie is called "Erotic Garden". 

"Bondage" is finally history, the new inspiration comes from different cultures around the globe. PRADA's new spring/Summer 2017 collection is already inspired by Asian influence. Alexa Chung looks amazing in this stunning PRADA dress. 


If she would like our Chinese inspired collection as well? You can buy the red tassel bra and brief at ASOS (if not sold out already). Red is the color of good luck in China same as the Chinese knot. Our collection was inspired by the exhibition "China through the looking glass" by the Metropolitan Museum of Art in New York. Maybe Miuccia Prada too?

Special tip: Wear this lingerie set at New Years Eve for good luck in love in 2017. 


Netflix Series from Japan is "The Devil Wears Prada" of Lingerie Design November 18 2016, 0 Comments

This is not the reality of running a designer lingerie brand but fun watching!

I like the saying of the employee of that company "Emotion" in the first episode that the designer and boss has to persuade women to beautiful lingerie.

"Otherwise our world will be filled with ugly, cheap, low quality stuff".  

And that is very true!

Also interesting to see the lingerie fashion in Japan. The colors and materials are different. Laces and rich embroideries are popular. The design itself is very feminine and romantic, same I see here in Hong Kong and China.  

The series name is "Underwear" in Japan, and "Atelier" in Hong Kong.

We moved to Sai Ying Pun, the new urban cool of Hong Kong June 24 2016, 0 Comments

"Get to know your way around the booming SYP area of the 852…

I love Sai Ying Pun and how enriched with history it is. It was one of the earliest settlements in HK and still to this day possesses a real local charm. From the low-rise buildings to the pungent smells drifting from the many drying fish shops or live chicken markets, this neighbourhood has it all. From its efficient street planning to pocketed views out to the fragrant harbour, Sai Ying Pun is a memorable place to hang out for the day in HK. ...."

Hooray! We celebrate our first anniversary!! April 08 2015, 0 Comments

To thank you all for your kind support we would like to celebrate our anniversary with 20 % discount for you on lingerie, beachwear, toys, massage oils, whips etc. Offer valid until 12th of April 2015 and not for tailor-made services.

Naughty or Nice? Valentine´s Day or 50 Shades of Grey? What would you like to celebrate this February? February 08 2015, 0 Comments

Valentine's Day Shopping in Hong Kong: Sexy Lingerie and Sex Toys

Tit for Tat

Treat your lover to a wickedly hot Valentine’s Day with some black lacy lingerie, femme fatale lips and a few toys (turn the page for more bedroom fun).This year the big V-Day is shrouded in the opening of the “Fifty Shades of Grey” movie, which seems like the perfect excuse to unlock that bondage closet. Girls: are you forcing your boyfriend to watch it? Return the favor back by letting him Christian Grey you. Disclaimer: I haven’t read the book, so I don’t know exactly what that means.

Sizzling Sexy Showtime - Part Two: The art of undressing yourself) November 20 2014, 0 Comments

I guess, you sexy ladies were all inspired by the latest lingerie trends I wrote about earlier in June and I believe you have already bought some new nice stuff to present to your sweetheart. But have you also thought about a private showtime event at home? Have you ever surprised your man with a striptease or a burlesque dance? In fact this is nothing to be frightened of if you feel comfortable dancing. It is just dancing in a very seductive way while slowly undressing yourself. Here’s a guide on getting yourself prepared:

Let’s have a sexy summer showtime! June 21 2014, 0 Comments



Dear fashionistas,

Can you still remember the amazing Marc Jacobs’ collection for Louis Vuitton’s latest Spring/Summer season fashion show? It was most outstanding and in case you’ve missed it, here is the YouTube link:

It was a sensational big bang; the final statement to end Marc Jacobs’ era with this reputational French fashion house.http:show-for-louis-vuitton

Marc Jacobs’ show was also interesting because this collection gives us plenty of ideas for our private showtimes at home: Make your appearance remarkable, be gorgeous, be a showgirl! Take the breath away from your sweetheart! Give him a performance he never will forget.

But how to go about doing that?

Be mysterious, wear black. Black is the most seductive color as it never goes out of style and looks sensational on every woman. Select lingerie made of high quality materials because you don´t want to leave a sleazy tacky impression. Black lace is always a good choice! It is ever so sophisticated and never fails to work its mojo. Below is a classic black lace slip dress.

What about pearls? Oh yes, so nice and delicate! And if you have seen “Sex and the City” then you know how naughty pearls can be! Yes, be naughty!

Do also try crotchless briefs, peephole bras and open cup babydolls!

My special recommendation for A-Cup girls who don’t feel comfortable wearing open cup bras is to try versions such as the one shown below.

The bra has a padded and push-up cup to give you a sexy cleavage and is covered with a see-through mesh or lace to maintain the sexy and light feeling.

Last but not least, let´s think about accessories. One can never go wrong with teasing. Have you ever tried whips or tassels? If not, this is your opportunity! In line with the big glamour theme, we use chichi kits with rhinestones (but of course), marabou feathers or sequins.

And now, let’s have a sexy summer showtime !

The Lingerie Journal, US: "fishbelly moves to Hong Kong" May 30 2014, 0 Comments